Self-audit · 12 questions · 3 minutes

Where is your engine leaking?

One question per phase of the member lifecycle, from first enquiry to twelve-month member. Answer yes only if you could answer it today — with a number, without asking anyone. Every no is a phase to install.

12 questions · yes or no · 3 minutes · you keep the manual

0/12
Your result

—

—

Install this one first
Phase
01

—

—

Owner
—
KPI
—
—
Automate this

—

Then, in order

    Take the full engine with you

    The 24-page field manual: all twelve phases with the owner, the KPI and its target, the play step by step, and the pre-agreed response for when the number slips. Plus the scoreboard page that ends up taped to the office wall.

    Add your name, a valid email, your gym name and a mobile number.

    Download on the next screen, and we'll email you a copy so you don't lose it. We'll occasionally write about what we're building for gyms, and you can unsubscribe any time. Privacy.

    Ready

    The Member Engine, 24 pages.

    Yours to run in your own gym — that's why we wrote it down. A copy is on its way to your inbox too, so save it somewhere your managers can find it, not just your downloads folder.

    Download the field manual (PDF) Start at page 22, the scoreboard. Then page 23.
    What happens next

    Book a walkthrough of your engine.

    45 minutes, we map your twelve phases against what you're actually running, and you keep the map. No pitch deck. If it turns into something, it turns into something.

    The system at a glance

    Five stages, twelve phases

    Every member moves through the same sequence. The engine only loops in one place — win-back returns to activation, not to the start.

    → Reactivate → re-enter the engine at PHASE 06  ·  → 90 days silent → CHURN ACCEPTED, reason logged

    Failure is process-related first, people-related second. A missed check-in means the reminder didn't fire or the owner was unclear. Timestamps or it didn't happen.
    Who's behind this

    Zalio is what runs the twelve phases for you

    One platform that combines the stack your gym already pays for, with an AI employee that takes the admin shift off the owner. Built inside a working gym, not a boardroom.

    See what Zalio is →
    The scoreboard

    Which number is lying to you?

    One owner, one number, one target per phase. Eleven of the twelve are below — the full scoreboard is in the manual, sized to print and stick on the office wall.

    #PhaseOwnerKPITarget

    Targets are recommended starting points. Beat them, then raise them. Review cadence: 01–02 daily · 03–07 weekly · 08–12 monthly.

    Phase 12, Save & Win-Back, is the one number you set from your own baseline — it's in the manual with the rest.

    Automate this

    The engine needs a brain

    Twelve phases run on paper as long as everyone remembers. Software is what makes them run when nobody does — the timers, the flags, the lists that appear before somebody has to notice.

    Lead capture → CRM Day-7 and day-30 triggers Attendance risk flags Win-back sequence
    Run the self-audit → See what Zalio is 12 questions · 3 minutes · you keep the manual